All our clients who sell alcohol should be aware that the Government has recently announced a new code of conduct for alcohol retailers. This checklist will help you keep track of the implementation dates for the five new mandatory licensing conditions.
| Mandatory licensing condition | Coming into force |
| Banning promotions such as "all you can drink for £10" or "women drink free" deals. | 6 April 2010 |
| Banning "dentist's chairs" where alcohol is poured directly into the mouths of customers. | 6 April 2010 |
| Ensuring free tap water is available for all customers. | 6 April 2010 |
| Making sure all sellers of alcohol have an age-verification policy in place. | 1 October 2010 |
| Ensuring small measures of alcoholic drinks are made available to customers. | 1 October 2010 |
Premises that breach any of the above conditions will risk a range of sanctions, including:
Having additional conditions imposed on their licence.
Losing their licence.
A maximum £20,000 fine and/or six months imprisonment.
More information
If you have any questions about the content of this e-mail please contact eiher:
Martin Hall
Or
Leah McSherry
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